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Direkt zum Inhalt.
Direkt zum Inhalt.
Tagungskalender 2006
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The EU s image: Does EU need branding and PR?

 

The topic appeared to the working lunch participants as an easy question, to which they all agreed to answer yes. Such a clear-cut answer was based on a simple statement, made possible by the latest Eurostat statistics: European citizens are not against the European idea. They however feel disappointed and irritated by the way the unification of Europe is led. And this is for several reasons: an overload of regulation, a lack of consistency and an erosion of trust in Brussels' bureaucracy are a few examples. No artificial image is to be created: the EU record (Erasmus program, Euro currency) should speak for itself in order to foster a European identity, complementary to the national ones. In parallel, new initiatives have to be taken to concretely influence European citizens' lives. The reduction of unemployment is one of the topics which appeared most in the discussions.   All in all, a 'new style', a new approach has to be brought across in the EU decision-making process, which involves above all better visibility. Indeed, the idea of peace, taken for granted by the new generation, is not enough to convince of the necessity of European integration. Therefore the need was expressed by the participants to act themselves as 'multiplicators' of the European enthusiasm among the European society.

 

-Summary by Jean Constantinesco

Datum: 27.02.2006